Written by Marga Dela Cruz on February 27th, 2015. Posted in Mapping

It’s Friday again and it only means one thing – Mapping Day! This time, we would like to present a number of interesting articles how maps are used in different fields. You will learn of the new Maps apps from Apple, maps used to learn more about dolphin captivity, maps used to understand international business culture and health risks, and more!

Apple’s New 3D Mapping Apps  in London

(view original news here)

Apple Map

Last Wednesday, Apple launched an updated version of its flyover map of London in 3D. Within weeks, the map is expected to be showcased on Big Ben’s Cloc k Tower and London Eye. People passing through will see a clear glimpse of the map as it constantly rotates.

Where Do Locals Go in Major Cities?

(view original news here)

Mapping locals

Ever wonder about the human movement in major cities of the world? Map maker and data artist Eric Fischer came up with maps showing where locals and tourists were spending most of their time, and what major cities house the most locals. The map is based on geo-tagged tweets. You may ask, who are the locals? Who are the tourists?  Read on to learn how the maps were created.

A Cultural Guide to International Business

(view original news here)

Mapping International Business

Towergate came up with this great map to help understand having business relations internationally.  The map serves an a comprehensive guide to understand international business culture. The map is based on 6 factors:

  • Power Distance
  • Individualism
  • Masculinity
  • Uncertainty Avoidance
  • Pragmatism
  • Indulgence

By filtering these options on the map, Mapline helps our users to dig deeper into different characteristics for more concise data analysis.

Mapping Dolphin Captivity Across the Globe

(view original news here)

Mapping Dolphin Captivity

The endless fascination in the intelligence of dolphins led to its captivity. As of mapping, there are only 5 from more than 200 countries that fully support the banning of dolphin captivity. The news explains the plight of the dolphins in the captivity industry.  It is an eye opener and every reader should think and be moved to do positive things to protect the dolphins. Information dissemination is one way to promote awareness about the true conditions of the dolphins. Mapline can help in this area. Maps are easy to create, showing international territories. Then, website owners can embed the maps to their websites in less than a minute. By viewing the embedded maps on the website, more people will be informed.

Mapping International Health Risk

(view original news here)

Mapping International Health Risk

 The International SOS recently published a map that shows to help tourists and travelers understand the risks in countries they plan to visit. The risks are divided into 5 categories:

  • Low Risk
  • Medium Risk
  • High Risk
  • Extreme Risk
  • Rapidly developing countries

 

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Written by Marga Dela Cruz on February 24th, 2015. Posted in Mapping

Meet the fastest growing segment of the earth’s population today – the millennials! They’re your kids, your friends’ kids, or even those living across your street. You always come across them as you both stuck on traffic, as you do your groceries, at the shopping malls – literally they’re everywhere! In honor for this significant group, we thought it best to collate some great articles to help you understand them.

Millennials

What do Millennials Really Want?

(view original article here)

What do Millennials really want? The anatomy of millennials is revealed in this article. For example, do you know that this group is also  known to be  a foodie group? Somerville’s Main Street has a wide range of restaurants catering to  the Generation Y. Why is the food business booming? One of the keys to attract this rapidly growing market is  affordability.

 As a location analysis software, Mapline provides mapping tools to help companies to attract more millennials.  For instance, just last week, we have developed a new filter option which will really help the users to  analyze where the market is. On the map, users can filter their data to analyze each data characteristic. For example, if you want to know where the millennials are residing on a particular area, the filter option is best.

Studying the Lifestyles of Millennials

(view original article here)

CPG marketers are targeting this group. The article cited examples of successful companies that use different strategies to win them over. Target for example uses coupons. But in the end, the author advises to establish not just a quick fix. Once companies are able to tap what keeps this group of people going, they can establish a lasting customer relationship.

Atlantic City Tries to Attract More Millennials

(view original article here)

Attracting Millennials in Atlantic City

If you think that Atlantic City is just America’s Favorite Playground, think again. According to this article, officials are doing their best to attract more millennials to stay at the city, and enjoy the comfort and pleasure it has to offer. Sure there may be problems involved but with proper planning and execution, AC will soon be called the “Millennial City.”

Here’s how planning using mapping tools can help. Map Atlantic City using territory overlay. Maps with territory boundaries help increase the power of visualization. It also digs deeper into analysis. When this popular group of people is to study for market research, the first thing to do is to analyze the territories involved.

Millennials value new technological features

(view original article here)

This group, ages 35 and under, will lead the way in the usage of smart technology. Yes, it costs a lot but knowing most people in this group, they are willing to invest. What I like about this article is that it points out the discrepancy of decisions when it comes to seeing and utilizing technology.

Realtors: Market ideal for millennials

(view original article here)

Here is a greaRealty business for millennialst article for those in the real estate industry. Do you know that there are certain specifications that Generation Y is looking for before purchasing a property? Read this article so you would know what are the basics that you need to know about them. What do they look for? What do they fear? How can you help them decide?

One smart way to help them decide is to provide a clear view of what you’re presenting. Share a map with them, showing the exact location, the image of the property, and even the website link. Map visualizations are a powerful tool to capture pertinent information which may be left hidden in spreadsheet columns and rows.

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Written by Marga Dela Cruz on February 20th, 2015. Posted in Mapping

What have you missed this week? Let us refresh your memories so you’d be updated with the latest news all over the world. As always – they’re brought to you in maps!

Mapping Travels During Chinese New Year

(view original news here)

Mapping Chinese NY Travel

Celebrated yesterday, the Spring Festival (Chinese New Year), claimed to be one of the world’s most celebrated annual movements of people, numbering in the billions. Baidu created this awesome heatmap to reveal the travel routes made by individual travellers. The brightest lines reflect places like Beijing, Shanghai, as well as Shenzhen, Guangzhou and Dongguan.

Map of Top Love Songs by State in the US

(view original news here)

Mapping Top Love Songs

Tableau had published a map showing the top love songs in each state by year. Interesting! Mapping was made in collaboration with Google Trends to get the search volume index of all 50 states. When you click on a state, it will reveal the top love song on a particular year. Cool, huh!

Map of Polar Vortex to Bring More Historic Cold

(view original news here)

Mapping Polar Vortex

This map shows the impact of the Polar Vortex in the Eastern US. The article showed that the icy coldness cannot just be blamed in Arctic. One top reason is the “Siberian Air” that goes along the North Pole and North America, thus the term “Siberian Express.” Because of this, a freeze warning is up in different parts of the country.

Mapping WiFi Signal in 3D

(view original news here)

Mapping WiFi in 3D

It is now possible to map the WiFi signal in 3D according to YouTuber who goes by the name of CNLohr. Recently, he developed a techy way to analyze the WiFi strength of any 3D space. His tools? WiFi module and a CNC mill. What’s good about it is that the map is interactive. For instance, attach an LED to the handheld hardware, and you can see the change in color depending on the relative quality in a given location.

Mapping the Richest Towns in Every State

(view original news here)

Mapping USA Affluence

Now this is exciting! Business Insider has published a map showing where the richest towns on each state are located. Do these towns ring a bell? Dakota Dunes? Belle Meade? Kiawah Island? The map was based on 2008-2012 American Community Survey based on income estimates. You’ll be surprised to know the Top 10 Richest Towns in the USA.

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Written by Marga Dela Cruz on February 19th, 2015. Posted in Enhancements

There’s no place like home.” So goes the saying, which we can’t dispute. And if the home gives you all the things that you need, who needs to go out? At Mapline, we would like to give our users the friendliest “home” to add more value on their mapping experience. Since the first stop is the Homepage, we thought it would be best to do some “rennovation.” Additional features were added not only to look more appealing but more so to give our users the enhanced usability of functions. Here are the new changes that you will notice. What’s even better is that they’re available to use now!

Search Button

Homepage Search Button

Click the search button and  start typing the name of the map or data set that you’re looking for. Even if you type in just 2 or 3 characters, the system will provide you options to choose from.

Organize Column

Tiny triangle Homepage

Now, you can sort each column by clicking on the column header. Click each column and the triangle will appear to help you sort out the list. For instance, map names can be arranged in alphabetical order (or reverse). Date created can be organized in chronological order (or reverse).

Duplicate Button

duplicate

There’s a new option – Duplicate – which is very helpful. For example, you would like to test adding different radius circles on your map but at the same time, you would also like to retain the original map. What can you do? Just click the box of the map that you want to duplicate. Hit duplicate and automatically, the map is duplicated. The copy can be found below the map that was duplicated.

Organize Pages

button

Now you can organize the pages of your maps or data sets. If you want the page to show all your maps, or just 20 maps or 50 maps, you can do so instantly! Just scroll down at the bottom and on the right side you can see the option to show your maps or data sets in order that you want.

We hope that the newly added features will help you be comfortable in your new home. For any suggestions, don’t hesitate to drop us an email.

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Written by Marga Dela Cruz on February 17th, 2015. Posted in Mapping

Leadership

photo credit: leadership platform

“Leadership is not a position or title. It is action and example.” – Anonymous

Since every business owners want to be a leader, our Top 5 Tuesday articles for this week is all about leadership. We believe that leading a company takes more than just a position. It needs goals, actions, and of course, the right mapping tools to assist them.

3 Ways to Avoid the Leadership Mistakes That Undermine Your Team

(view original article here)

The author identified 4 leadership mistakes: (1) inconsistent communication; (2) lack of clarity of strategy and goals; (3) poor accountability; and (4) rewarding competition instead of cooperation. The 3 ways that the author mentioned are very practical, though they are often taken for granted. Here in Mapline, we make it a point to assist leaders on everything they need to stay focused, and connect with their team members. What can help leaders achieve the ways is to use mapping tools to create radius maps. They are a powerful visual that leaders can create in just minutes to help them connect with their teams. They provide insights on how sales team assignments can be divided, how team leads will create strategy, and how each team can help each other.

4 Leadership Traits to Win in Business

(view original article here)

What I like most about the article is that it stresses about strategic and agile thinking. In changing environment, company leaders should be quick in communicating the company’s goals and visions especially when risks are impediments. Hence, being agile in thinking is a necessity in decision making. One tool that will help leaders be quick in addressing issues is a heatmap. B y creating a map of percentage in less than a couple of minutes, leaders can quickly identify which business areas are doing good and which needs more focus thereby allowing them to think accordingly and make the right decisions.

Build Your Leadership on a Foundation of Trust

(view original article here)

The author stresses the need to build trust on the whole team. How can leaders do achieve this? Exactly what the article says: clear the air! Leaders should learn to trust their team members, allowing them to think, plan and create steps to achieve company goals. In Mapline, we make sharing maps the easiest process. Why? Because we believe that team efforts will take the company a long, long way. When maps are shared to team members, they can easily capture what the leader’s visions are. Especially in team meetings, members can freely give their insights real time when the maps are shared with them.

Replace Your Bad Leadership Habits In 2015

(view original article here)

Aside from being well-written, the article not only provided the bad habits of leadership. More than that, the article stresses out how leaders can do away with specific bad habits, how the habits can negatively affect the entire company, and how it can be replaced. For instance, we all know that poor communication and hoarding knowledge are 2 traits that reflect inefficient leaders. But what can be done about these traits? Incidentally, Mapline CAN help improve communication as well as help leaders share their knowledge through map visualizations.

The One Trait All Leaders Should Have

(view original article here)

If there’s one trait of a leader that stands high and mighty from all other traits, what would it be? Being intelligent? Responsible? Goal-getter? According to this article, a leader should be able to make a connection with those working for him or with him. It has been an age old debate whether or not an organization leader should be spending time talking with people in lower ranks. However, the article included an interview with a CEO that true leadership equates with engaging emotionally and intellectually with people within the company.

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Written by Marga Dela Cruz on February 13th, 2015. Posted in Mapping

It’s Friday once again and as always we bring you a new round of interesting and exciting news in the form of geographic visualizations in maps!

The Most Common Jobs in Every State

(view original news here)

Mapping the Common Jobs

Quoctrung Bui/NPR released a map showing the most common jobs in each state from 1978 – 2014. It is not only entertaining but it also reveals a handful of great ideas about how a job description retains to be the #1 all throughout the years. Mapping the most common jobs which spans for 36 years takes a considerable amount of tasks and it made us wonder how one state favors secretaries to truck drivers. We also witness the rise and fall of machine operators. Interestingly, there are states where farm owners were dominant but through the course of time, bumped and moved farther away by truck drivers. One other thing, there is no doubt school teachers and educators have a great impact all through the 3 decades.

Maps That Explain NBA All-Star Weekend

(view original news here)

Mapping All Stars

SB Nation published a map about NBA All-Star Weekend. It shows a map where each player spent most of his formative basketball-playing youth, not strict birthplace. There is another map showing where all-star weekend has been held, states that produce the most All-Stars from the past 25 years, and a chart explaining how teams have been represented in the All-Star Game.

Unveiling HERE Map by Nokia

(view original news here)

HERE map

Yesterday, Nokia announced an update on its Windows Phone and Android Here mapping apps. The update includes support for turn-by-turn navigation in new countries including Cyprus, Mayotte and Zimbabwe, Comoros, Djibouti, Eritrea, Fiji, Gambia, Liberia, Madagascar, Sierra Leone and Somalia. Other update includes better representation of in-land water, like lakes and ponds, and improved public transport tracking.

BIG Map Teaches Students About Nebraska Geography

(view original news here)

Mapping Nebraska

2 Wayne State College instructors have designed and produced a map measuring 20 feet by 16 feet. Schools can use the map for geography and social studies lessons. This week, grade school students from St. Anthony Elementary School used the map to understand where the most populated parts of the state are, the location of rivers and the highest and lowest elevations. Cool!

5 Maps You Need to See If You Use Public Transit in DC

(view original news here)

Mapping the best D.C. rent near Metro stations

Travelling in DC? Then you may want to take a breather and enjoy reading this news. The maps are not your typical “You Are Here” maps. They are designed to be tourist-friendly. There is an interactive map called “fastest mode of transport” that helps calculate how accessible a DC area is to the rest of the District by walking, bicycling, public transit or driving. Mapping the District in these styles helps the viewers access an easy know-how about the whole state.

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Written by Marga Dela Cruz on February 10th, 2015. Posted in Mapping

We cannot deny the fact that technology is a great influence behind every successful strategy. As the growing demand of technology becomes ever increasing, we would like our viewers to take note of these articles to give them ideas on how technology can help them create step-by-step business strategy. Here are the articles about the team up of technology and strategy.

Facebook is Bigger Than We Thought, While Twitter is Flat

(view original article here)

ndex-Indicates-Facebook-is-Bigger-than-We-Thought-While-Twitter-is-Flat-e1423238428577

The Article Says:

Read all about Bitly’s report on how Facebook became triumphant in the 3rd and 4th quarter of 2014. Its edge is the so-called “dark social.” Mobile hits have gone up to 30.2% – an indication that the social media platform has a gigantic influence in mobile devices.

My Say:

The rise of social media platforms is an indication that technology is on the move – and they’re helping companies to increase awareness and drive traffic. As we move along 2015, it is important to understand where to commit our time and resources, making sure that where we invest is the best choice.

Retailers Turn To Omnichannel Strategies To Remain Competitive

(view original article here)

Omnichannel Technology

The Article Says:

The author explicitly explains the meaning of omnichannel in both the view of consumers and retailers. Technology has brought a great impact for retailers to choose new approaches to manage their supply chains.

My Say:

What I like best about the article is its effort to point our the value of understanding and using data. Many retailers have benefited in investing in data analytic tools to understand consumer behavior. Since customers are at the core of omnichannels, it would be best to figure out what the customers really need and then create strategy to meet those needs.

Companies Need to Stop Hiding Behind the Walls to Survive

(view original article here)

10633701_1585093438386290_8812970906966688033_o

The Article Says:

Technology is forever evolving and it leads to more demands of products and services and ever changing customer expectations which in turn taps companies to respond faster. The article stresses the need for companies to have a dynamic network to reap more value. It says, ” a community can work on ideas at the minimal costs of their time, materials, and possibly a monthly membership.”  

My Say:

Companies don’t need to struggle alone. They can seek help from diverse networks where all of them can build strong working relationships, build trust, collaborate, and improve performance. As the famous Chinese proverb says, “When the winds of change blow, some people build walls and others build windmills.”

5 Tips for Entrepreneurs to Keep Moving Forward

(view original article here)

tips for strategy

The Article Says:

There is a pressing need to always be on the move. Even giant corporations may be sidetracked once in a while which keeps them from moving. The author provided 5 basic yet very effective tips on how company leaders can keep moving forward. These tips can be adopted when creating strategy.

My Say:

The 5 entrepreneurial tips may be simple but when followed religiously, success will definitely noticeable. What  like most is the 4th tip – don’t settle! If you get a chance – take it. If it changes your life – let it. Nobody said that it would be easy – but – it’s gonna be worth it!

7 Strategy Lessons from the Staples Deal to buy Office Depot

(view original article here)

The Article Says:

Over the years, Staples, Inc. has proved to be a strong company that made many acquisitions – the latest from the chain is Office Depot. The author dissected 7 main strategy lessons that can be learned in that acquisition.

My Say:

Technology is yet again a huge part of Staple’s magic of staying alive amidst the growing competition. Internet is the biggest competitor. While creating strategies to penetrate the online market, there should also be a balance so as not to take the offline market for granted.

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Written by Marga Dela Cruz on February 6th, 2015. Posted in Mapping

We have fresh news brewing for you. And as always… they’re in the form of maps!

For the headlines…

Mapping Where AT&T, Verizon, Dish Spent Their Billions

(view original news here)

Map of AT&T

Here’s a map showing where AT&T, Verizon Wireless, and Dish have spent their billions. Yes, you heard us right! Not millions but billions! For instance, do you know that Dish spent more than $13 billion on a nationwide campaign? Guess how much billions do the other global communications and technology giants spent.

Mapping Countries Where Measles Immunization Rates are Higher Than the U.S.

(view original news here)

measles map

The World Health Organization has released a map showing why USA is more vulnerable to measles outbreak compared to other countries. The good thing about the news is that it explains the 4 keys why many countries today are pro-active in immunizing 1-year-old against measles.

Mapping USA – in 600,000 bridges!

(view original news here)

map of USA bridges

This isn’t just any other USA maps. It represents all 600,000 highway bridges in the USA – nothing else! See its similarity to our cultural geography? By looking at the map alone, one can clearly see where highly dense areas are, and where sparsely populated regions are located. We can also understand the influence of the natural landscape.

Mapping Where Real Child Vaccination Problems Are

(view original news here)

Map of Unimmunised Children

If you think USA is the only country with problems regarding vaccination and public health, think again. This map is a clear picture of where children go un-vaccinated on a global basis. Notice that most of the countries facing this dilemma (yellow-colored areas) are in Asia. The problem may be lack of financial and institutional resources.

Mapping USA’s 2015 Testing Plans

(view original news here)

Map of Test

What tests are states administering this spring? This map is the answer. It specifically identifies which forms of tests are most popularly given in each state. It shows the most up-to-date information. The next question may be…  what will happen after the 1st year of results from SBAC and PARCC?

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Written by Marga Dela Cruz on February 5th, 2015. Posted in Enhancements, Mapping

Radar Heatmap

Another reason for Mapliners to shout for joy! The radar heat map functionality is ready to be used!

Radar heatmapping is often associated with weather forecast. But that’s not all. This is another intuitive way to represent geographical information density according to color. Geographical locations data can also be heatmapped using this type. Organizations have been asking us to add this feature as radar hatmaps can help them them track their marketing program impact. Anyone who wants to visualize a geospatial element’s size by radius derived from a data field will be thrilled to get their first radar heat created.

When you look at the map above, it will show color coded concentrations of the data. So in a way, just by the look of it, map users can identify where the more condensed areas of data are located (as shown by red color) and less condensed areas (in blue) and varying degrees of colors in between (green, yellow, orange, et.al).

The radar heatmapping is so easy to use. When you add a layer to a map, you will notice a heat mapping icon next to the layer (on the left sidebar) that will enable you to apply the radar heat map options.

Log in to your account and try to create your very first radar heat map. For more information on how to create a radar heat map,  click here to view a quick tutorial.

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Written by Marga Dela Cruz on February 3rd, 2015. Posted in Mapping

“The customer isn’t always right. But if you don’t listen to them, your product won’t be either.”

- Oli Gardner, Co-founder, Unbounce

The customer centric approach

photo credit: Reuters

“Customer centricity” quickly became a buzz word nowadays. No doubt, the same word will be ringing loudly this year as more and more organizations are leading their business plans toward knowing more about their customers, engaging them, and assisting them. As the term implies, most companies are always on the lookout to put their customers at the center of their business. Exceptional customer service should be applied at all times at the beginning and even after post-sales.

Since customer centricity is highly significant, here are the top 5 news articles about it. Read them and you’ll be amazed on the simplest yet the most practical ways on how to make your customers the core of your business:

Think You’re Customer Centric? Think Again

(view original article here)

Article Says:

The article started with stating a research 10 years ago about the customer service delivery gap between companies and customers. Whats’startling about the research is that it reveals that the companies are actually doing only a 10th portion of what they think they’re doing! What’s missing? Customer centricity! The author explains the 3 reasons why the gap happens in the first place.

My Say:

The article takes around 3-minute reading but it is packed with great insights as to how customers really think and what organizations should do about it. It also suggests practical ways on how having a customer centric organization can really be achieved.

Customer-Centric Leadership: Seven Steps To Corporate Culture Change

(view original article here)

Article Says:

The article pointed out 7 simple steps – easy steps yet often taken for granted especially by corporate leaders.

My Say:

The article is straight to the point. The 7 steps were all explained. The author included real-life examples so readers can clearly grasp the idas behind each step.

Mastering Customer-Centric Culture: The 5 Essential Disciplines

(view original article here)

mastering customer centric culture

Article Says:

The article not only answers the question “what” but also the more important questions “why now” and “how.” The disciplines explained are all practical and applicable.

My Say:

The author ended the article raising up 2 important questions. Based on the 5 disciplines explained, the questions help the readers to assess how strong their  focus on customers in their company culture.

Ten Reasons why Your Business Needs a Chief Customer Officer

(view original article here)

Article Says:

The article has a different approach on the subject. It stresses the need to hire a chief customer officer. By doing so, customers will be not at the center but at the front of everything they do, they say, they decide. It stresses the use of data right away for actionable insights.

My Say:

After reading the article, you will be inclined to agree that hiring a COO is not a waste of money but a great investment.

Best Buy and the Birth of Customer Centricity

(view original article here)

Article Says:

You think there is no connection between omnichannel and customer centricity? Think again! The article explains how thinking about customers works through reigniting and reinventing ways to extend service to connect to as many customers as possible. Like the author says, “you can’t be one without the other.”

My Say:

Throughout the article, the author noted Best Buy as an example on how reaching out to customers leads to creating a strategy that helps them stay afloat in a competitive world.

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